About Us


About Us

Joe Miller, Owner– Joe moved to Vail in 1964 from Grand Forks, ND, and is an alumni of the University of ND. Joe came to Vail to experience the beautiful Rocky Mountains and to help build what would become one of the world’s premier ski resorts. Joe purchased his liquor store in 2004 after retiring from being a well known and popular chef in Vail and Beaver Creek. His current hobbies include pampering his classic cars, walleye fishing in Canada with a group of his fraternity brothers, and pheasant hunting in SD with a small group of local buddies.


Bill Holm, Manager-  Bill has been a Vail Valley local since the 1960’s and has worked in Real estate sales and development, live music, and radio.  He is an avid skier, cyclist and golfer, and loves the lifestyle and people in the Vail Valley.  Bill has great knowledge of wines and spirits, and can help you find the perfect beverage for your party!


Joe’s Liquors is committed to the wellbeing of the Valley and is a sponser of the Swift Eagle Charitable Foundation.


While the buildings may have changed over the years,
the spirit of those first Vail pioneers remains as strong as ever. An intense drive to improve the community, welcome our wonderful visitors, and enjoy our beautiful state. At Joe’s Liquors we strive to uphold those values to their fullest and provide our customers with the best service possible. Our store is cozy, stocked with hand picked local spirits and brews, and focused on making your purchase a pleasant experience.


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